Marc Sarnoff rears his ugly head again in WSJ op-ed against academic freedom
Posted by Admin on Aug 26, 2025 in Fresh Colada, Marc Sarnoff, News, Ron DeSantis | 0 commentsShady lobbyist defends Florida’s ‘Stop WOKE’ Act
So, former Miami Commissioner turned mega-lobbyist Marc Sarnoff has found himself a pulpit in the Wall Street Journal, of all places, wagging his finger at America’s universities for being too “woke” and praising Ron DeSantis and Jeanette Nuñez for saving Florida’s ivory towers from the Marxist-Islamist menace.
Eyeroll.
Yes, that Marc Sarnoff — the guy who made his political bones selling out Coconut Grove to developers and now cashes in by shilling for giant LED billboards that blind drivers on I-95. Also the same Sarnoff who is one of the lawyers defending none other than Miami Commissioner Joe Carollo in his never-ending parade of lawsuits.
But sure, tell us more about moral clarity, Marc.
Before he took his turn lecturing from the Wall Street Journal soapbox, — in a piece titled “The Stop WOKE Act Makes Florida Campuses Safe for Jews” — Marc Sarnoff polished his reputation on Miami’s development stage, leaving a trail of controversies, whispers, and vote-trading smoke behind him.
Back in 2006, Sarnoff unexpectedly ousted an incumbent by warning voters that large-scale developer donations come with expectations: “When somebody gives you half a million dollars, they expect to get a return on their investment,” he said. Fast-forward to 2015, and his critics embraced that language, slamming him with a “Sarnoffopoly” campaign flyer that portrayed him and his wife (who ran to succeed him) as a political dynasty bankrolled by boosters like The Related Group and other deep-pocketed developers.
Read related: Mrs. Sarnoff makes the move for her hubby’s hand-me-downs
Remember the bloodline brag? Sarnoff once claimed to be the grandson of radio and TV pioneer ‘General’ David Sarnoff, the Russian-American media executive who launched NBC, the nation’s first TV network. That turned out to be straight-up fiction. After relatives and the David Sarnoff institution publicly denied any connection, he scrambled to scrub the claim from his biography, according to the Miami New Times.
Then there’s his staffing insider maneuver. Sarnoff feigned surprise when two of his own aides resigned — only to be hired days later in much more lucrative positions at the Omni CRA, which Sarnoff controlled. That’s not a coincidence. That’s nepotism.
After he left office and started lobbying for Orange Barrell Media, Sarnoff also fast-tracked digital ad kiosks — even as competing businesses pleaded for fair process and access. The Florida Bulldog in 2020 published a story that shows him quietly steering ordinances in favor of one company that would net Miami millions in ad revenue, raising eyebrows in City Hall. Critics called it a backroom pipeline for corporate gain.
Sarnoff has accepted hundreds of thousands from billboard companies for his political action committee, Truth is the Daughter of Time, which he then funneled to candidates like Carollo and former Miami Commissioner Alex Diaz de la Portilla, who was arrested in 2023 on public corruption charges, including felony bribery and money laundering. The charges were dropped last year.
And in 2012, Sarnoff was admonished by the Miami-Dade Commission on Ethics and Public Trust for failing to report a gift. The commissioner traveled to Brazil for activities associated with the Volvo Ocean Race later that year in Miami. The Greater Miami Convention and Visitor’s Bureau reimbursed Sarnoff for all of his expenses. Miami’s city attorney said that because Sarnoff was taking part in official city business, he did not need to report it as a gift, but the Ethics Commission disagreed. Especially since they also paid for his wife’s travel roundtrip airfare.
Marc Sarnoff has represented Joe Carollo in the 2020 recall against the commissioner and the civil First Amendment case against him for abusing his power with two Little Havana businessmen for political payback.
All told, Sarnoff’s resume reads like a Miami power drama: developmental ambition, coastal real-estate whispers, ethics red flags, nepotism, and showbiz-style big campaign checks. So when he lectures universities about ideological indoctrination, remember: he’s not just speaking from the high moral ground — he’s perched up there atop a pile of conflict-laden foundations.
Sarnoff drops in highbrow quotes from Alexander Pope like he’s writing for the Federalist Society newsletter and then goes full Fox News about “globalize the intifada” chants on campus. His message? Florida is the shining example because DeSantis passed his Stop WOKE Act, gutted DEI, and put political cronies in charge of universities. He even gives FIU’s new and possibly unqualified political-appointee president Jeanette Nuñez — yes, the same Nuñez who spent years in Tallahassee greasing the GOP machine — a glowing shoutout.
Read related: LED billboards could buy their way to Miami streets via campaign donations
Conveniently missing from Sarnoff’s sermon is any mention of actual academic freedom. Or the fact that students in Miami — Jewish, Arab, Black, Haitian, Cuban, Venezuelan, Chinese, whatever — are more than capable of debating tough issues without Tallahassee politicians dictating what’s allowed in their classrooms.
The so-called Stop WOKE Act, or the “Wrongs to Our Kids and Employees” thing — yes, that’s the actual tortured backronym Tallahassee cooked up, because branding — isn’t about protecting anyone from antisemitism, which is real and serious and deserves more than a lobbyist’s op-ed spin. It’s about controlling the narrative, silencing dissent, and reshaping education to fit a right-wing culture war playbook.
Because apparently banning books wasn’t enough, Florida Republicans had to go and ban feelings.
It should be called the ‘Stop Talking About Racism Act’ or the ‘Start Protecting Fragile Feelings Act,’ or maybe the ‘Start MASA Act,” since they like acronyms. It stands for Making America Stupid Again.
Just don’t call it freedom.
DeSantis’ signature culture-war gift to his base, passed in 2022, prohibits schools and businesses from teaching certain concepts about race, gender, privilege and systemic inequality. You know, the kind of conversations that might make people… uncomfortable. The law actually says teachers and employers can’t make anyone feel “guilt, anguish or any other form of psychological distress” because of race, sex or national origin. Imagine that: a white kid might learn that racism didn’t end with Martin Luther King’s dream speech — and suddenly the state is worried about trauma.
Florida’s Board of Governors has quietly relegated dozens of courses — especially sociology, anthropology, and history—from core degree requirements to optional electives. That means future graduates may skip essential context on systemic inequality—or anything that sounds vaguely “woke”—and still earn a diploma. Schools from UF to FIU are feeling this squeeze. Tenured professors have filed lawsuits.
Of course, courts have already shredded big parts of this as unconstitutional. A federal judge compared it to “1984,”calling it “positively dystopian” for the state to dictate what can and cannot be discussed in classrooms and boardrooms. Even DeSantis’ beloved business donors balked when they realized it could apply to diversity training.
Read related: Gov. Ron DeSantis sends Florida DOGE squad to sniff out Miami-Dade budget
But Tallahassee’s culture crusaders don’t care if it holds up in court. The point isn’t policy, it’s politics. They want to keep the base riled up with the boogeyman of “woke indoctrination,” even if what they’re really doing is dumbing down classrooms and handcuffing teachers.
So now, instead of talking about history, kids in Florida schools get a watered-down version of it. Instead of learning to debate tough issues, they’re learning that free speech has fine print if it makes the wrong people squirm.
And of course, Sarnoff loves it. Because Marc has always thrived in a world where money and influence override messy democratic debate. Now he gets to wrap it all in a bow of “Western civilization” and “citizenship” while his real clients — the billboard companies, the big developers, the entrenched incumbents like Carollo — keep cashing in.
So yeah, the WSJ gave Sarnoff a platform to talk about how “a little learning is a dangerous thing.” Ladra thinks a little self-awareness might be even more dangerous for him.
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