First in a series of profiles about the Miami mayoral candidates
Miami mayoral candidate Michael Hepburn says he’s “on the verge of making history” as Miami’s first black mayor. That’s a bold and confident statement — and one Ladra has heard before from more than one well-intentioned candidate whose campaign never made it past early voting.
Hepburn, a Miami native whose family roots in the city go back to 1896, is one of the other seven — not one of the six candidates considered frontrunners in a race that will certainly end in a runoff. But he is, arguably, the most exciting.
Running on a working-class platform he calls a “love letter” to his hometown. The non-profit executive, self-proclaimed sports and entertainment entrepreneur and civic advocate says he’s connected with 25,000 Miami households and stands as “the first Black Miamian to ever execute a bonafide viable campaign” for the city’s top job.
That “viable” part is where Ladra cocks her head a little.
Because while Hepburn’s passion is undeniable — his press releases and his website read more like a halftime pep talk than a political announcement — the climb to City Hall is a steep one, lined with big names, big money, and big egos. Hepburn, by his own admission, is “not a millionaire” and “not a recycled elected official.”
Which is exactly what Ladra likes about him — but also what makes this a long shot.
Read related: Primetime politics: Local 10 News puts Miami mayoral hopefuls in the hot seat
Hepburn has one notable endorsement — from entrepreneur Maxwell “Max” Martinez, who dropped out of the race before qualifying. Martinez, who placed second in the 2021 mayoral race against Francis Suarez, said he met Hepburn during that race, when Hepburn was running for city commission. He’s not only impressed with his work ethic, he also thinks that Hepburn can help drive policy and he likes that he’s a fresh face.
“The other names on the ballot have all been in office — you’re currently living in the results of their work,” Martinez, a fellow Democrat, said of Hepburn in a story in Florida Politics last month. “Mike fights the right way, and he’s never bowed to developer money or special interests.”
His campaign finance reports reflect that. Of the $36,000 and change he has reported raising, almost $34K comes from himself. The rest are in small donations, no bigger than $100. There are a lot of $44 contributions, to signify that he would be the city’s 44th mayor.
Hepburn, who won a Miami Herald Silver Night at Miami Central High, ran for commission in 2021 in District 5 and came in third, behind former appointed incumbent Commissioner Jeffrey Watson and Commission Chairwoman Christine King, who won that race with 65% of the vote and is up for re-election on the November ballot. This year, you can see many of King’s yard signs with Hepburn’s.
That’s by design.
“Because of District 5 is why I have a path to the runoff,” Hepburn told Political Cortadito. He didn’t want to compete with King for votes. He wants to share them with her.
“If I can cultivate my base and also galvanize those other communities in the city, then I have just as good a chance as anybody else,” Hepburn said, adding that the black vote is underestimated. There were 18,000 Miami black voters in the 2024 presidential election.
“They’re not engaged locally but they’ve never had anyone to vote for,” Hepburn told Ladra. “We’ve always been relegated to our district. I’m the first person who looks like me to run for mayor.”
Hepburn also ran for state rep twice and congress once — so this is his fifth try for public office — and has volunteered with the Miami Parks & Recreation Advisory Board’s Community Emergency Response Team, as a charter member of AmeriCorps and a co-founder of the Allapattah Neighborhood Association.
He is the executive director and principal of Reimagine Miami Foundation, Inc., a nonprofit he founded in 2021 that supposedly helps cover college expenses for public high school graduates — and has reportedly already doled out more than $160,000 to students. Funding sources could not be identified. Ladra could not find the non-profits 990s online, but small charities with gross receipts of under $50,000 are not required to file them.
Among the long shot would-be also-rans, Hepburn is a star. He’s already got some name-rec and he’s hitting the right populist notes: promising to lower the cost of living for working people, stand up to special interests, fire the city manager, and restructure the mayor’s office into five focused functions with 44 policy actions — a level of detail most Miami candidates haven’t even imagined.
He also vows to “take back the power of the dais” and “stand up against corruption,” which in this city is practically a campaign requirement. If you don’t say you’ll fight corruption in Miami, are you even running?
Read related: One-liners and other memorable moments from Miami mayoral debate
Hepburn’s plan touches on all the civic buzzwords: affordable housing, climate resilience, neighborhood safety, and uplifting children and seniors. But to break through the noise, he’ll need more than a heartfelt letter — he’ll need cash, coalition, and credibility beyond community boards. He couldn’t even get the 5% needed to be on the stage at the Downtown Neighbors Association’s mayoral debate last month, and called for the community to boycott the event.
He also suspended his campaign for a bit in June to try to recall Commissioner Damian Pardo for sponsoring the ordinance that moved the city elections from odd-numbered years to even-numbered years, which effectively cancelled this year’s mayoral race, where he had already been campaigning for months. Years? Another candidate, former City Manager Emilio Gonzalez, filed the lawsuit that forced the city to rescind the ordinance (it was found to violate the city and county charter) and put the race back on.
That said, there’s something refreshing about Hepburn’s tone. He sounds like someone who actually rides the bus, who has waited at a hot corner for the 7, the 11 or the 27A, and who still believes that City Hall can be fixed from the inside.
Maybe it’s naïve. Or maybe it’s the kind of earnestness this city needs after years of headlines about FBI probes, absentee mayors, and million-dollar condos no one lives in.
Either way, Hepburn is right about one thing: it’s personal.
And if history is made in November — and that’s a big if — it won’t be because of money or dynasty names. It’ll be because enough working-class Miamians decided to believe in one of their own.
The post Michael Hepburn writes ‘Love Letter’ to Miami, but will voters actually read it? appeared first on Political Cortadito.

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The hottest ticket in Miami Tuesday seems to be the circus, er, Miami mayoral debate hosted by the Downtown Neighbors Alliance. The show is sold out. All 350 seats at the Hyatt Regency venue have been reserved. Walk-ins are not allowed due to “security reasons,” (more on that later). So it’s an exclusive gig.
And this show — broadcast live on CBS News Miami — promises more drama than a telenovela marathon.
But don’t expect to see all 13 candidates on stage. Nope. The Downtown Neighbors Alliance (DNA) and CBS Miami decided to whittle the field down to the six who hit at least 5% in a poll of likely voters. So only the “frontrunners” made the cut. Nobody really needed a poll for this, but the debate stage is set for:

Joe Carollo – Known as “Crazy Joe,” or “Loco Pollo Carollo,” the master of vendettas and late-night commission meltdowns will be the first to watch. He talks slow, so it might be difficult for him to get his thoughts out in 30-second shifts. Expect him to bellow. He loves the sound of his own voice.
Alex Díaz de la Portilla – Let’s call him “Cara Dura.” Suspended from office by the guv after he was arrested in September 2023 on 14 felonies, including money laundering and bribery — charges that were dropped late last year —  than election wins in the last decade. He’s still betting Miami voters have short memories. Expect him to blame the radical left and their agenda for his arrest and persecution.
Emilio González – The former city manager is the one who went to court and got the election back on the ballot after city commissioners moved the election and basically cancelled the Nov. 4 mayoral race. He’s been aggressive on the campaign and has a platform of policy that sounds like it should be delivered in PowerPoint. Expect him to focus on efficiency and rooting out corruption and he’ll try to sound like the only adult in the room.
Eileen Higgins – Known as “La Gringa,” mostly because she carved out her county district base in Little Havana, she will try to sound like the smartest person in the room. She has to convince Miamians she’s got citywide appeal and will probably throw in some Spanish because she can.
Ken Russell – You probably know him from TikTok. Mr. Nice Guy, who’s been running for something nonstop since he discovered politics, is going to try to keep things cool and collected. But he also has an impeccable memory of Miami’s reality and could be the only one who brings us back there from time to time.
Xavier Suárez – Miami’s first Cuban mayor and the original “Commissioner Loco,” who now everyone considers their professor, now in comeback mode, trying to look like the elder statesman instead of the throwback candidate, despite the fact that he is the father of current Mayor Francis Suarez. When they talk about dynasty politics, this is a classic case.

All candidates are confirmed, said DNA President James Torres, who told Political Cortadito that this is not a typical kumbaya forum. “This is a real debate. This is not softball,” Torres said. “We are going to be asking the questions the voters want to ask.”
The candidates will each draw a number out of a basket to get a seat and then have a minute to introduce themselves before CBS Miami anchor and moderator Eliott Rodriguez starts the questions. They’ll have one minute to answer and 30 seconds to rebut if their name is said by another candidate. They will also be allowed a two minute conclusion, which Ladra thinks is a mistake. The last time Carollo got two minutes at a Downtown Development Authority meeting, he took six.
This beautiful opportunity presents us with a bunch of possible fireworks displays and other exciting would-be scenarios and, yes, Ladra is salivating.
Carollo and Díaz de la Portilla on the same stage? The DNA should have charged admission to raise funds to fight the DDA (more on that later). Because people would pay to see that. Ladra wonders if Crazy Joe will call ADLP “the mamey king,” as he’s done on his morning radio show, because Alex keeps handing the fruit out as he knocks on doors.
Then there is the Higgins and Gonzalez dynamic. A poll when had those two in a runoff after the clusterbunch Nov. 4, and their respective camps have already attacked each other on a partisan level. It will be interesting (read: awkward) to see them standing together. Ladra hopes the draw numbers to stand side by side.
“I plan to not be part of any dysfunction,” Gonzalez told Ladra Monday.
Read related: Partisan divide is strong in Miami mayoral race, Gonzalez vs Higgins
Higgins is brave if she shows up. First, because she is likely thinking she doesn’t have to, as one of the two frontrunners in that poll, and secondly because this is not her audience. The DNA has been hard on Higgins inaction and lack of engagement on the issue of the Miami Downtown Development Authority, of which she is the vice chair, which has come under fire from the DNA.
Ladra hopes Suarez doesn’t look too lost and Russell doesn’t stay too nice.
All in all, it could be un arroz con mango. Because arroz con mamey just sounds gross.
There are seven other candidates left out in the cold, even though their names will still be on the ballot. Because apparently, democracy has a minimum entry fee now: 5% in somebody’s poll.
Ladra understands the limitation. You cannot have a serious debate with 13 people on the stage and there are some who aren’t serious contenders at all, so why give them the time and space that would be taken away from viable candidates?
The benched wannabes are:

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Less you were forgetting that there is an election in Miami this November, District 5 commission candidate Michael Hepburn — who ran for Congress as a Democrat in 2018 — is ramping things up.

On Thursday, he unveiled his Hepburn-On-The-Block campaign, with a plan to walk every block in all 37 precincts starting Monday and ending by the end of March. That’s a lot of blocks in 31 days.

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