Former Coral Gables Commissioner Wayne “Chip” Withers lost his bid to come back to office by unseating an incumbent Tuesday.

But did he really try? That’s questionable (read: not so much).

Commissioner Pat Keon, who had five times as much more money as he did, won handily, 57 to 43 percent in one of the two commission seats on the ballot. The other will head into a runoff April 25 between longtime grandma activist Marlin Ebbert and land use attorney Mike Mena.

Keon’s campaign was almost laughable. While she had raised at least $222,000 as of March 28 to spend on print, radio and even TV ads, she also basically took credit for the Gables tree canopy in an email blast and for a resolution that forces the city to program inclusive recreational activities for special needs kids. Really? Naturally both are good things, and I applaud the inclusion legislation. But was it necessary? And, even if we live in a world and county where it is, isn’t that, like the protection of trees, a no-brainer? Isn’t it far more difficult to make the right decision when developers are pressuring you to approve an oversized project despite the overwhelming objection of a huge majority of adjacent residents?

Read related story: ‘Chip’ Withers vs Pat Keon because of the Paseo project

In fact, Keon’s Achilles heel was just that: She doesn’t listen to the people. She’s oblivious to their fears about the lack of police presence or their disgust with some metal flower sculptures that 1,600 people signed a petition to have relocated from the Segovia Biltmore circle. She is arrogant and has this “I know better than you” tone in everything.

But Withers never used that against her. He thought he could run a shoestring grassroots campaign that banked on his name recognition instead of any real fundraising to get the anti-development, arrogant incumbent message out.

This is also proof that you can’t get elected by just los cuatro gatos impressed by Modesto “Mitch” Maidique and your immediate neighbors, no matter how many of them you have. It was pretty obvious, and several sources confirmed to Ladra, that Withers had been recruited by the Riviera Homeowners Association to run against Keon because of her vote to approve the Paseo project on U.S. 1.

They never put their money where their mouth is and were, basically, outmessaged. That’s the only reason she got more than 1,200 votes ahead. It should have at least been closer.

In the Coral Gables election today, voters are choosing between hitting the gas or putting the brakes on what many have called a recent drive to redevelop much of Coral Gables — going higher and wider and bigger.

And not just in the mayoral contest between Commissioner Jeannett Slesnick, the sole dissenting voice in every single one of the oversized projects recently approved in the City Beautiful, and former Mayor Raul Valdes-Fauli, who was booted from office in 2001 because he wanted to build a mega City Hall annex building and close Biltmore Way and has been endorsed by the pro development forces.

Read relatred story: Coral Gables mayoral race takes a nasty, ethnic turn

Certainly overdevelopment — or, at the very least, zoning and land use variances that allow higher buildings with more density and less setbacks — has become the biggest issue of this campaign cycle, overshadowing all the rest, even public safety. Every race has been painted with this brush. The Riviera Neighborhood Association, which feels betrayed by the Paseo project approval despite their repeated objections, have gone so far as to recruit candidates in two commission seats.

Because it’s not enough to replace the mayor with someone less willing to bend the city code for developers. If Slesnick wins, but Mike Mena or Commissioner Pat Keon win their respective commission races, she will still be the lone dissenter on many of those votes. If former Commissioner Wayne “Chip” Withers, who is running against Keon, and anyone else in the other group win but Valdes-Faui gets his seat back, the same thing will happen, because Valdes-Fauli will likelyl join Commissioners Vince Lago and Frank Quesada to create a three-vote majority that will basically allow them to redevelop anything they want.

That’s why it is important for voters to elect a clean sweep Tuesday.

Just like they did in 2001, when they elected a new mayor (coincidentally, Slesnick’s husband) and two new commissioners to stop the City Hall annex and reopen Biltmore Way, voters today must elect Jeannett Slesnick, Withers and either Merlin Ebbert or Randy Hoff to stop the railroading that they have seen from developers.

Read related story: Hoff, Mena stand out in 4-way Gables commission race

This is why the group Gables Neighbors United (which is pretty much the Riviera folks) have endorsed Slesnick, Withers and Ebbert. They’ve come up with a nifty little acronym to help people remember: SEW.

Ladra has made it clear that she supports Slesnick, for the aforementioned reasons and also because the negativity of the Valdes-Fauli campaign should not be rewarded. I’m also hoping that Withers wins, even though he has hardly campaigned, for the aformentioned reason — and maybe also because Keon is supremely arrogant and is only going to be worse if she wins this.

And we’d be happy with Ebbert but we prefer Randy Hoff for that commission seat because, in addition to the fact that Ladra still loves her first responders and that he’s earned it through years of service with the police department, he can give us a good handle on employee issues. It’s good to see an employee on the dais. Especially in Coral Gables, where city employees are part of the fabric. Still, there’s likely to be a runoff in this race. But the anti-development forces win on Tuesday if the runoff is between these two.

Either way, voters need to carefully consider each race, not just one, if theyt really want this election to make a difference at all.

With little more than a week to go before the Coral Gables election, voters are getting a mailbboxful of promises and endorsements and attacks. The mailers in Coral Gables are almost always something to talk about — and this year is no exception.

From the endorsement of a former governor to the image of a university that had to be pulled to the giant, trifold of Herald stories from the city’s ugly past that landed in mailboxes Saturday — the Gables has been deluged in postal politics for a couple of weeks now.

The most prolific mailing candidate in this election has to be Mike Mena, who is running for commission in Group 3. Nobody in that race has come close and, in fact, Ladra is not certain that Serafin Sousa, the non candidate, has sent any mailers at all. Marlin Ebbert and Randy Hoff will have each sent two or three by election day. Hers focus on her standing with the anti-development residents and says that she will listen to and speak for them. His focus on his service of almost 30 years as a police officer and include two separate endorsements from former Chief James Butler and former Assistant Chief Ana Baixauli, which should have been one piece with both of them combined. Hoff could have sent another message on the second piece.

Meanwhile, Mena has sent so many mailers that voters are coming to expect a new one when they get home from work. They were getting one every day the week that absentee ballots dropped. But are they memorable? Nah. They’re pretty much cookie cutter. Take his picture out and plug in another young, ambitious lawyer from Miami or Miami Lakes or Miami Beach or wherever and you have the same thing. He uses phrases like “common sense” and “commitment to security.” Yawn.

Read related story: Hoff, Mena stand out in 4-way Gables commission race

That was the same reaction Ladra had with former Commissioner Wayne “Chip” Withers‘ endorsement from former FIU President Modesto “Mitch” Maidique, who coincidentally had picked up an election package and who, Ladra suspects, has an itch to run for office (this endorsement could be a tit for tat). I’m sure it was intended to connect with the hundreds or thousands of FIU students and alumni in the City Beautiful, but it was eh for the rest of us who didn’t go there and there are just as many of non FIU students in the city. Withers, a proud graduate of the University of Florida, would have been better served to use the University of Miami logo.

Then FIU and former Commissioner Ralph Cabrera complained and Withers had to take the image of the smiling Maidique in front of an FIU buillding — letters blazing in neon at the top — off his social media.

“The Withers campaign and you should be aware that neither the campaign nor you are authorized to use the FIU logo or imagery without the express approval and licensing of FIU,” wrote FIU General Counsel Carlos Castillo in a cease and desist letter last week.

Cabrera, who actually did go to FIU (Withers didn’t) and actually led the alumni association at one point, filed a complaint with the Miami-Dade Commission on Ethics and Public Trust. After all, Withers is a Gator! A bull Gator at that, who actually had a skybox in Gainseville at one time and has flown up to see the games.

Read related story: ‘Chip’ Withers vs. Pat Keon because of the Paseo project

“He should have known better. To mislead and say you have done it before without repercussions is completely wrong,” ,” Cabrera told me after Withers was quoted in the Miami Herald saying he had done it before. “I can’t recall him using a university logo before,” added Cabrera, who worked on three of Withers’ past campaigns.

The complaint says Withers intentionally misled voters into thinking that he got the FIU endorsement vis-a-vis Maidique because it implied that he was still the voice of the university.

“The mail piece sent by Withers specifically attempts to confuse voters into believing that Modesto ‘Mitch’ Maidique is still part of FIU and endorses Withers in his oficial capacity. While the piece states that Maidique is the ‘former’ President of FIU, it lists him as a current professor and thus provides the endorsement as part of Maidique’s oficial capacity, an illegal act,” wrote attorney JC Planas in the complaint, because a state university cannot endorse anybody.

“Perhaps the most blatant violation in the piece is the use of the FIU logo in the picture. Had the campaign simply used a picture of Dr. Maidique actually taken in front of that building, it still would likely have been a technical violation. However, super imposing his picture on a larger than ordinary picture of the building with the logo, was a deliberate attempt by Withers to deceive voters into thinking the endorsement was something other than that of an ordinary public citizen with no current leadership role at the University.”

Yeah, maybe. But what Ralph and JC really did was make a blah mailer and make it newsworthy and infinitely more interesting. Now, Ladra wants one for her collection.

Not as much, however, as I want that mailer with commissioner Jeannett Slesnick in a hot rod. In it, she is nicknamed “Speedy Slesnick” for her lack of support for a 5 MPH reduction that does nothing if there are no police officers to enforce it. “Stupid,” is what most voters reacted when they got it. The piece is so bad, it’s good. I want to frame it and hang it on a wall.

Read related story: Coral Gables mayoral race takes nasty, ethnic turn

Ladra also wants the mailer sent by Raul Valdes-Fauli‘s political action committee over the weekend (more on that later), which could be the largest political mailer any voter anywhere has ever gotten. It’s practically a postal billboard. But I only want it because it features me prominently — in several Herald articles from when I covered Coral Gables for the daily newspaper in 2008 and 2009… which means it’s an attack of former Mayor Don Slesnick, who beat Valdes Fauli in 2001. Talk about sour grapes! But guess what? Don Slesnick, who inherited a lot of those problems as well as a recession, is not running now. And, frankly, Jeannett Slesnick — who should, and Ladra suspects will, be judged on her own merits — will make a better mayor than her husband did.

Still, this piece is worthy of applause. It highlights the bad headlines in yellow and makes the stories look like they’re on microfiche with a back background and reverse type on the dates they were published. It’s brilliant campaigning, if somewhat disingenuous. I remember those stories. In fact, I remember Mayor Slesnick complained to the Herald editors about me and asked to have me reassigned. He said I had a “hidden agenda” (don’t they always when they don’t like what I write?). But I wasn’t reassigned because there was no agenda. And when I confronted Slesnick about his complaint, I delivered a print out of all the positive stories about the city, which far outnumbered the bad ones.

Of course, voters are not going to get a mailer on those. Because, like I said, Don isn’t running to get his seat back, unlike some people. And Jeannett Slesnick is running on her own record, not anyone else’s.

Valdes-Fauli must be a bit nervous because he has been the one mostly on the attack. Sure, there have been a few mailers about his endorsements, which include Gov. Jeb Bush, whose low energy cost him the presidential nomination last year, and current empty suit and Mayor Jim Cason and commissioners Vince Lago and Frank Quesada. The message is: If you want things to stay pretty much the same and the development to continue, vote for Raul. Again, Ladra gets the feeling that whoever is running Cason would run Valdes-Fauli, too.

Meanwhile, Slesnick’s mailers have stuck to the endorsements and the issues and the reasons why she is the best candidate for the job, not why Valdes-Fauli ain’t. Voters will get a bi-fold this week with several Gables residents and leaders — including former Florida Gov. and U.S. Sen. Bob Graham (a Democrat) and former State Sen. Miguel Diaz de la Portilla (a Republican).  The mailer ran as an ad in Sunday’s Herald’s Neighbors section. Ladra likes that one if only because it has so many people in it.

She also sent a 20-page magazine about the development — her signature issue and the one thing that can help push her over the top. It details her vote on the different projects and shows that she is not against all development, only what she calls “unacceptable development that strays quite a bit from our master code.”

Perhaps she felt the need to set the record straight. Valdes-Fauli — whose had several attack mailers that intend to mislead the voters — had already sent one out that said she actually voted for the Paseo project. That’s just a lie. A lie nobody believes.

The record clearly shows she voted against it, the sole commissioner in a 4-1 vote. She did vote subsequently on votes benefit the city and to lessen the impact to residents. That’s her job. She’s not going to vote against things that are going to make an already approved project better.

Former Coral Gables Mayor Raul Valdes-Fauli isn’t the only one who wants his old job back at City Hall. Former Commissioner Wayne “Chip” Withers, who served for 20 years before leaving office in 2011, qualified last month — for the seat occupied by incumbent Commissioner Pat Keon.

He could have run for the open seat. But Withers has personal, friendly relationships with three of the four candidates there, he told Ladra. Apparently, he does not have a friendly relationship with Keon. Withers supported Mary Young against Keon in 2013.

“I felt I could really go after an incumbent,” Withers said in his aw-shucks Forrest Gump style, which seems disarmingly honest.

And Keon is ripe for the taking. Not known for being exactly responsive to residents, she has become a target for some of the anti-development forces who don’t like some of the larger projects on the city’s horizon, including the Riviera Neighborhood Association, of which he is a member (and who reportedly was shopping around for a candidate), who fought hard against the Paseo project and is now up in arms about a possible overlay zoning district along South Dixie Highway. The commissioner always seems to be making excuses for developers, they say. She treats residents like they don’t know what’s best for them and she knows better.

Read related story: Jeannett Slesnick winning mayoral money race

“There is a general concern that when the choice is between the wishes of a residential community and a developer, they feel that its in favor of the developer a lot of the time,” Withers told Ladra. “Whether that’s perceived or real, it’s there. And there’s an erosion of trust.”

Keon said she was not surprised when Withers jumped into the race. “People were looking for someone to run against me, and I guess he was the taker,” she told Ladra. “We’ll still run a good campaign. He has name recognition. He was a good commissioners for along time, but he said he was tired of it. Now he’s back.”

Keon said it’s all because Withers is mad that the Paseo project was approved last year. But, she added, she only voted in favor after developers scaled down the size and height and made it more palatable for the surrounding neighborhood. “They brought it down a lot and stepped it back from the neighborhood.”

But Withers said the project is still too large and out of scale for the people who live adjacent to it and, more importanty, that the process was flawed. The peer review was tainted, he said, because it was done by architects who worked for the project’s architect on other sites or boards. And he did not get a notice about the zoning hearing because he lives 1,150 feet away on Hardee and the city only notifies residents within 1,000 feet.

He wants to increase notification to residents within a three-mile radius. He also wants to change the amount of time between first and second reading from 30 to 60 days and require a 4/5ths vote on land use changes.

Read related story: Coral Gables explores more development along U.S. 1

Withers said the more recent move to create a zoning master plan for U.S. 1 “is scary” and that the city should work to redevelop or revitalize its 1.8 miles along the federal highway with the cities of South Miami to the southwest and Miami to the northeast for a more consistent zoning application. Otherwise, he says, what we may end up with is a canyon of tall buildings like there is on Bird Road just east of Ponce de Leon Boulevard.

“This is why I got back in,” he said. “All these projects coming online. If we don’t get everything in order, it’s going to be a mess,” Withers said.

“I know I’m an old guy,” said the 65-year-old grandfather. “But I was there for 20 years and I know what worked and what didn’t work.”

He said that things put on the books 20-years ago, like the Mediterranean ordinance that provides for more density as bonus for Mediterranean architecture, might be tweaked. Maybe bonuses should be considered for downtown infill development. “Maybe instead of getting an extra four floors for looking like a Mediterranean castle, you get a bonus for having more green space or more open space.

“I’m not a ‘burn it down’ guy. I know we need development. We have a downtown that pays a majority of our tax base. It would be stupid to kill the golden goose.

“But we can’t let it kill our quality of life,” he said.

Keon said that the city is doing better than it was when Withers was in office, with more money in reserves and a AAA bond rating. She sounds a lot like the city manager when she talks, and no, it is not just because both are women. It’s almost like Keon has picked up Cathy Swanson Rivenbark‘s buzzwords, cadence — even her southern twang.

Withers told Ladra he is staying out of the mayoral bout because he knows and respects both Valdes-Fauli, who he served with for many years, and Slesnick, whose husband he also served with on the dais.

But the Gables is a city where voters, not the candidates themselves, often create slates. Withers and Slesnick are already getting grouped together — along with Marlin Ebbert in the second commission race — by an endorsement from the Riviera Neighbhorhood group.

You can already see the yard signs for the three candidates all up and down South Alhambra and the surrounding streets.